Here you will see the full-length live transmission of the BMW i3 World Premiere.
The world, and with it the sphere of personal mobility, is in a state of ecological, economic and social upheaval. Global developments such as climate change, dwindling resources and increasing urbanisation call for fresh solutions. BMW i is finding those solutions. The brand stands for visionary vehicle concepts, inspiring design and a new understanding of premium that is strongly defined by sustainability. read more
Statement Dr. Reithofer, World premiere BMW i3, New York City, 29 July 2013. read more
With BMW i, the BMW Group is providing answers to the economic and environmental challenges of a changing world. The new international campaign highlights famous, historically-significant revolutions and draws a similarity to the pioneering character of BMW i. Print ads, internet banners and social media advertising direct viewers to an online video with nine different features showing BMW Group employees in the context of their work for BMW i, as well as e-mobility users. The features showcase various aspects of BMW i, such as the use of sustainable materials, or answer frequently asked questions – such as an electric vehicle’s range. The images and language used in the campaign are based on the same format as the BMW Group sustainability campaign and integrated with BMW i brand and product communications. read moree
The BMW Group will launch an electrically powered production vehicle this year with the BMW i3, which represents a new form of sustainable mobility in urban areas. As the first premium electric vehicle, the BMW i3 rises to the social, ecological and economic challenges of our time. With its groundbreaking new vehicle architecture, the concept calls for the use of modern lightweight construction materials as well as innovative production processes. Sustainability plays a prominent role for the BMW Group in this area also. The BMW i3 was the first vehicle project for which sustainability objectives were agreed that were pursued with the same vigour as cost, weight or quality objectives. The aim is also to reduce the environmental impact of production as much as possible, focusing on aspects such as energy supply and water consumption, solvent emissions and waste treatment. read more
Concept cars are design studies which hold a key importance for the BMW Design Team. The futuristic concepts created for the BMW i sub-brand provide a striking example. Their development represents a new take on premium mobility underpinned by a rigorous focus on sustainability. They also turn the spotlight on alternative drive systems, new materials and a very modern driving experience – the aim being to take the best of them all the way to series production. read more